MPC/TC Users Privacy Policy
Placewise ("we," "us," or "our") is committed to protecting the privacy and security of our users' information. This Privacy Policy outlines how we collect, use, disclose, and protect the information gathered from users of our B2B web application, which utilizes Microsoft Clarity tracking ("the Application"). Please read this Privacy Policy carefully to understand our practices regarding your personal information.
Information We Collect
When you use the Application, we may collect the following types of information:
- Personal Information: We may collect personal information, such as your name, email address, contact details, and professional information when you register or use certain features of the Application.
- Usage Information: We collect non-personal information related to your interactions with the Application. This may include browser type, IP address, referring/exit pages, device information, operating system, and date/time stamps. We use this information to analyze trends, administer the Application, track users' movements, and gather demographic information.
- Microsoft Clarity Data and Google Analytics: We utilize Microsoft Clarity and Google Analytics, web analytics services, which collect and track user interactions within the Application. This data includes mouse movements, clicks, scrolling behavior, and other interactions. The data collected through Microsoft Clarity and Google Analytics is anonymized and used to improve the user experience and identify areas for optimization.
Use of Information
We may use the collected information for the following purposes:
- To provide and maintain the Application.
- To personalize your experience and improve customer service.
- To analyze and monitor usage patterns, troubleshoot issues, and improve the Application's performance.
- To communicate with you, respond to your inquiries, and provide updates regarding the Application.
- To comply with legal obligations and enforce our rights.
Disclosure of Information
We may disclose your information in the following circumstances:
- With service providers or third-party vendors who assist in operating the Application or providing services on our behalf.
- When required by law, regulation, legal process, or governmental request.
- If we believe disclosure is necessary to protect our rights, prevent fraud or illegal activities, or address security or technical issues.
- In the event of a merger, acquisition, or any form of transfer or sale of some or all of our assets.
Data Security
We implement reasonable security measures to protect the information collected through the Application against unauthorized access, alteration, disclosure, or destruction. However, please note that no method of transmission over the Internet or electronic storage is entirely secure.
Third-Parties
We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
In addition, when you visit our Application, Google Analytics helps us collect information about your visit, such as what pages you view, how long you spend on our site, what device and browser you are using, and your general location (like what city you are in). However, we can't see or collect personal information like your name, email, or exact address. Google Analytics uses "cookies", which are small files placed on your computer, to help analyze how users use our site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google. The data we collect with Google Analytics is shared with Google. We do not share this data with any other third parties unless required by law. If you do not want Google Analytics to collect data about your visit, you can install the Google Analytics Opt-out Browser Add-on, use private browsing, or disable cookies in your browser.
Children's Privacy
The Application is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that personal information from a child under 18 has been collected without parental consent, we will take steps to remove that information promptly.
Changes to the Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be effective upon posting the revised Privacy Policy on the Application. We encourage you to review this Privacy Policy periodically for any updates.
Contact Us
If you have any questions or concerns regarding this Privacy Policy or our privacy practices, please contact us at privacy@placewise.com
By using the Application, you consent to the collection, use, and disclosure of information as described in this Privacy Policy.